Brain Science Secrets: How Top Marketers Make Themselves Unforgettable (And How You Can Too)

Want to ethically trick more people into buying what you sell?

Easy… Get them to remember you!

Digital marketing is a weird world right now and your prospect is seeing around 4,000 marketing campaigns per day. Wild right?

If you want that prospect to give YOU their money instead of someone else, they need to trust you or your brand in some way. If you can get someone to trust you, they will exchange their money for your products at some point.

So how do we get people to trust us? Well.. it starts by getting them to REMEMBER you.

I’ve become obsessed with this idea lately.

How do we stand out in a world FULL of people and brands trying to get peoples attention? We can’t just ask ChatGPT to help us stand out… we can’t do what someone else is doing… I’ve dug deep into this idea and I’ve found one very interesting way to get people to trust you QUICKLY.

We use psychological tricks to get them to remember us. If someone has a memorable experience with us, they are already more likely to buy from us.

So let’s create some memories today… I’m going to teach you 4 super cool tricks you can use to get your prospects to remember you. Doing this should increase your sales pretty much over night…

The Memorability Gap in Marketing

In a recent survey of CMOs, 82% couldn't recall the key points from vendor presentations they'd seen just one week earlier. Yet they could vividly describe presentations from years ago that had made a lasting impression.

This "memorability gap" creates both a challenge and an opportunity. While most marketing professionals fade into the background, those who understand how to make themselves and their ideas stick gain a tremendous competitive advantage.

Seth Godin, Gary Vaynerchuk, Ann Handley, Neil Patel—these aren't just skilled professionals; they're memorable ones. Their ideas persist in our minds because they've mastered (consciously or not) the principles of memory formation.

The good news? Memorability isn't an innate trait. It's a skill you can develop by understanding and applying the science of how memories form.

So let’s talk about how we get people to remember us, our marketing, our campaigns, our ads, our content… If we do these 4 things we make more sales.

Principle 1: Strategic Repetition

The first principle is the most obvious but often the most poorly executed: repetition. Every time we encounter the same information, the neural pathways associated with that information strengthen, making the memory more durable and easier to recall.

How Top Marketers Use It: Seth Godin has been talking about "permission marketing" for over two decades. Gary Vaynerchuk has hammered home "give value first" countless times across platforms. These aren't one-off messages; they're consistent themes repeated strategically over time.

The key word here is "strategic." Random repetition becomes annoying noise. Strategic repetition builds recognition and trust.

How to Implement It:

1. Develop your "One Thing" - Identify the core message or insight you want to be known for. What's your equivalent of Seth Godin's "permission marketing"?

2. Create a Content Ecosystem - Develop multiple content pieces that express this core message in different ways. A blog post becomes a video becomes a slide deck becomes a podcast interview.

3. Use the Rule of 7 - Marketing wisdom suggests people need to encounter a message at least seven times before it sticks. Plan your communication strategy accordingly.

4. Evolve, Don't Abandon - When you feel you've said something too many times, your audience is likely just starting to notice it. Don't abandon your core message—evolve how you express it.

Principle 2: Powerful Associations

The hippocampus is fundamentally an associative structure. It connects new information to existing knowledge, creating networks of related concepts. The stronger these associations, the more likely something is to be remembered.

How Top Marketers Use It: Ryan Deiss is known for associating complex marketing concepts with simple frameworks like the Customer Value Journey. Donald Miller connects brand messaging to the familiar structure of storytelling through StoryBrand. These associations make complex ideas easier to grasp and remember.

How to Implement It:

1. Create Signature Frameworks - Develop visual or conceptual frameworks that organize your expertise in memorable ways. The best frameworks connect new ideas to familiar concepts.

2. Use Metaphors and Analogies - Compare your ideas to things your audience already understands. "It's like Uber, but for marketing automation" creates an instant mental hook.

3. Connect to Existing Knowledge - When presenting new information, explicitly link it to what your audience already knows. "Remember how we used to approach SEO? This new approach builds on that by..."

4. Develop Visual Shortcuts - Create simple visual representations of your key ideas. Ann Handley's "Everybody Writes" is instantly associated with her signature glasses icon.

Principle 3: Strategic Novelty

Our brains are wired to notice and remember what's different. Novel information triggers dopamine release, which enhances memory formation. In a sea of sameness, the unusual stands out and sticks. This is a HUGE one that I suggest everyone use, especially in your Facebook ads strategy. BE DIFFERENT, it’s the easiest thing you can do.

How Top Marketers Use It: I’m going to use myself as an example here. I market a product that teaches people to create a digital product, there are plenty out there in my market doing the same, so I find out what THEY are telling people and I find a completely different way to tell my message to ensure it’s not written or structured like someone else.

It’s that simple… you stand out by TRYING to stand out and not just copying what other people are doing.

How to Implement It:

1. Audit Your Industry's Defaults - List the standard approaches in your niche. How do most marketers present themselves? What formats do they use? What topics do they cover? Then, identify opportunities to diverge meaningfully.

2. Develop a Signature Element - Create something uniquely yours—a presentation style, content format, or perspective. Maybe it's hand-drawn slides when everyone uses templates, or bringing historical context to trending topics.

3. Challenge Conventional Wisdom - Take a standard belief in your industry and thoughtfully challenge it. "Content is king" becomes "Content isn't king—context is."

4. Combine Unexpected Elements - Merge ideas or approaches from different domains. What happens when you apply principles from psychology to PPC advertising?

Principle 4: Emotional Connection

The amygdala, an almond-shaped structure near the hippocampus, tags information with emotional significance. Information with emotional resonance gets prioritized for long-term storage. Simply put: we remember what we feel.

How Top Marketers Use It: Brené Brown shares vulnerable stories about her own struggles. Jay Shetty connects marketing principles to deeper meaning and purpose. These emotional hooks make their content stick when purely rational content fades.

How to Implement It:

1. Share Your "Why" Story - Craft a compelling narrative about why you do what you do. What personal experiences drive your professional passion?

2. Connect to Pain Points - Show genuine understanding of your audience's frustrations and aspirations. "I know how it feels when your campaign fails after weeks of work..."

3. Use Storytelling Techniques - Structure your content as stories with emotional arcs rather than just information dumps. Include characters, conflict, and resolution.

4. Be Authentically Vulnerable - Share appropriate professional challenges or mistakes. Perfection is forgettable; authentic struggle is relatable and memorable.

Your Memorability Audit

How memorable are you currently? Rate yourself on each principle:

Strategic Repetition:

• Do you have a consistent core message across channels?

• Would others be able to predict what topics you'll talk about?

• Have you developed signature phrases or concepts?

Powerful Associations:

• Have you created frameworks that organize your expertise?

• Do you use metaphors and analogies to explain complex ideas?

• Have you developed visual representations of your key concepts?

Strategic Novelty:

• Does your approach differ meaningfully from others in your space?

• Do you have signature elements that are uniquely yours?

• Do you challenge conventional wisdom in thoughtful ways?

Emotional Connection:

• Do you share your authentic motivation for your work?

• Does your content connect to emotional pain points and aspirations?

• Do you use storytelling techniques in your communication?

Identify your biggest gap and focus on improving that one principle first. Small, consistent improvements in memorability compound over time.

From Forgettable to Unforgettable: Your Next Step

Let’s be honest, the first step to all of this is having a product you believe in. You can have all of the marketing tactics in the world but they won’t work unless you have a product you can sell.

Build A High Impact, Highly Sellable Product In One Hour With My New Extraction Prompt

I am on a mission to help 1,000 people create their own digital product that generates sales this year… so I knew the first thing I had to do was help you create a product worth buying.

So I took EVERYTHING I know about building high impact products and turned it into a prompt you can just copy and paste into ANY AI and start building a product.

Wanna see? Check This Out!

Build your product, make it memorable… and I think you’ll see a completely different world is out there for you!

THIS is how you become a PaidCreator

Until next week, Travis Stephenson

P.S. After you grab the prompt you can get an in depth “documentary” style day by day review of me growing my business. It’s actually pretty epic as you’re seeing what I’m ACTUALLY doing and not just getting a “do this, do that”. If you want to see how it all really works… you won’t be unhappy with that add on!