Copy My $10k/ mo Business Plan In Just 60 Days | Part 2 of 2

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In Part 1, I covered the concept of how to use software subscriptions to hit the magic “$10,000/ mo” income goal. I can appreciate that most people are going to say “there’s no way I could do this because I don’t know anything about software”… but hear me out.

At the end of this I’ll give you a way that you CAN promote a software that is incredibly powerful, built for and by marketers, has amazingly valuable features… and no, I’m not talking about being an affiliate.

Being an affiliate for software companies is amazing, don’t get me wrong, but it is more than 3x as hard to hit big numbers because you are only making 35-40% of the sale revenue.

The key when you are starting out is to make as much as possible because you need more money to put back into the “Marketing Machine”. So being able to make 100% of what you sell is CRUCIAL.

So imagine being able to promote someone else’s product, but you keep the memberships that sign up. I’ll give you a chance to do that later… for now I’m going to describe the exact gameplan I’ll be using to get my next 100 members from a brand new funnel that I’ve not promoted before.

The Big Idea -

Before we can get anyone coming into our product I need the idea. I’ve helped a lot of people and this part of the process is something I think most people don’t allow themselves to do.

You have to dream.

You have to be able to allow your mind to imagine things that haven’t happened yet. This is where some of the best ideas come from honestly. Allow your mind to run free a bit and stop restricting yourself with “this wouldn’t work” and instead think “how could I make this work” or “What would it be like if this one works”.

I do this all the time, and never have a shortage of high profit product ideas.

So now I know I’ll be selling a software membership from Part 1 of this newsletter series… now it’s time to get to know the features of the software that I’ll focus on. Obviously I know all of the features, and Wealthery Connect has a ton.

I don’t need to, or want to, focus on ALL of the features it has. I want to focus on the features that are likely to get my customer the result they want most, in the least amount of time.

If I can come up with a simple to deliver results for a business that is underserved or that I have a particular skill set in helping, I’ve got my offer.

So that leads to the next part.

Who I’m Going To Promote To -

When I decide who I’m going to promote to, it’ll tell me a lot about what I’ll be promoting to them. Here’s an example of 20 niches I believe are underserved when it comes to digital marketing assets:

• Landscapers and Lawn Care Specialists

• Pool Cleaning and Maintenance

• Pressure Washing Businesses

• Handyman Services

• Roofers

• Pest Control Companies

• Junk Removal Companies

• Appliance Repair Services

• Fence Installation and Repair

• Dog Walkers and Pet Sitters

• Mobile Car Detailing Services

• Wedding DJs and Bands

• Craft and Artisans Market Vendors

• Property Managers (for Short-Term Rentals)

• Carpenters and Custom Furniture Makers

• Tattoo Artists and Studios

• Boat and Marine Service Providers

• Elder Care and Companion Services

• Independent Tutors or Educational Coaches

These are all physical business style businesses but if I knew anything about these niches, that’d be where I start. I’d likely be in Facebook groups with these people, potentially know some owners in my friends circle, it’d be easy for me to start here.

That said… for me… I have an advantage.

I’ve been in the digital marketing space for 15 years and have done basically everything online with some level of success, and the market for people who want success online is big.

That’s going to be my “who”. I’m going to niche it down a bit for this exercise but once I understand the niche I’m going into, it makes it easier for me to start thinking about my funnel and offering.

I don’t just want to go after “anyone who wants to make money”. I have always felt it’s a MASSIVELY unfair advantage when you go after TWO different cross sections of your life.

I am a dad, a husband, I’m big into fitness, I’m clearly a tech junkie, and I’m roughly “middle aged” (which sucks to say)… so I can use these to find “my people”.

In my case, I’ll be targeting dads who want to make more money. You see what it does for me there? By getting a better picture of my audience through this “overlap” technique (taking two niches that you belong in and putting them together) I start to get a much more clear picture on the things I’ll talk about.

I know the pain points of my audience because I am in that audience. I’m a dad who wants to:

• Provide for my family so that I can feel like I’m playing my instinctual role

• Give my family a life worth talking about

• Expose my family to a life that makes them look up to me and be proud

• Be there in the moments that matters and not have to say “I had to work”

• Enjoy my life and not be stressed and feeling insufficient every day because my family needs more money and I can’t do anything about it.

These are all things that I can touch on in my marketing and since I am in this group it’s easy to identify these pain points as well as solve them.

(This is a MASSIVE issue people face when building their online business. The don’t choose a niche that they personally fit into, so they have no idea what to say and who to talk to. It’s a simple mistake to make, but even more simple to overcome)

Now that I know WHO I’m going to be promoting to it’s time to create the funnel and product solution so I can get to marketing.

The Solution To Their Problems

The solution to the “dads who want more income” problem would be them being able to make more money the way that I do currently. I was able to take an entire year off and travel the world, be with my family, expose them to the amazing world out there, and the entire time I was paying myself very well.

I was providing for my family, I was present, I was giving them an incredible experience… now I need to transfer what I’ve done to other dads out there.

How do I give this to other dads through getting them access to my software?

Boom… ideas start to flow.

In Part 1 of this newsletter I mentioned the idea of selling “Information/ Software/ Access”… so with my marketing experience I know that I can GIVE AWAY the information (Which has good value and will allow me to attract people into my ecosystem) but it will educate people on their abilities and I just need to introduce them to the software to accomplish these things.

Assuming my “dad audience” doesn’t know how to make money I need to start from the beginning, so I think I could build a 3 day challenge that would show dads a step-by-step process for creating their own online offer and how to get sales to it.

That’s what I believe everyone should do and what provides them the most time freedom… so why wouldn’t I teach this?

I can make the entire 3 day challenge free, I can give them EVERYTHING from funnel templates to email automation templates that follow up with non-buyers, the works!

Literally give every piece of information I can across three days that will teach them what to do so that when they decide to join my software that makes it all possible, they already know what to do and just have to do it.

How Will I Get Customers -

Now that I have the offer idea I’m going to use, it’s time to start marketing. The funnel would be pretty simple for this. I would have an opt in page that describes the full challenge and how it will help dads start earning online… immediately after someone opts in I am going to push them to a video that describes why they should take a trial of my software.

The trial is 30 days, gives them plenty of time to get moving, and then rebills at just $97/ mo and will give them the ability to do everything I teach.

Of the people who opt in to the challenge, around 50% of them will take the trial. Since I own the software I have my team follow up with everyone who takes a trial to find out what they want to do, we onboard them and install and customize funnels, and we make the “installation” of the software easy.

This gives us a better chance of keeping customers, and keeping them happy.

I could then sell “Access” which I’ve mentioned a bunch here. Maybe a $997 (likely more if I’m being honest) program that allows them to get calls with me directly.

Now that I have the funnel, it’s time to get people into it. I HATE that I have to over simplify this, but I’ll be giving a much more in depth analysis of this later.

I would start by running ads, making content for Instagram and Youtube, and everything I do would be geared towards getting dads attention and pushing them through my 3 day “Dream Business” challenge.

Content is obviously free… so I’m not worried about that. You just do the best you can to make content that shows what you’ll do in the challenge.

Ads are complicated and I sadly don’t have space in this newsletter to get into the full details but I will cover it in a future broadcast. The key with ads though, is to understand LTV (Lifetime Value). Since I am selling a recurring membership my LTV will be higher than normal, allowing me to spend more than normal.

Imagine it, ads that promote how to make more from home… while being a dad that provides for his family… this leads to a free 3 day challenge and a 30 day trial of the software they need to pull it off.

I run conversion ads focused on getting leads or sales (maybe two separate campaigns that does one of each) and I’ll definitely get people to join. I build this up to just 15 trials a month (1 trial every other day) and in less than 7 months and with no scaling… I have 100 customers.

I’m building an email list along the way so even if they don’t take the trial immediately, I will be able to market that trial to them again and again until they do. This part is absolutely crucial. If you are spending money on marketing, you need to focus on the assets you acquire along the way. You can’t just rely on “I spent $100 and made $100 within 7 days” because that won’t happen.

I’m hoping to turn $100/ day into 20+ leads a day… and hopefully at least 1 trial but I’d be ok with 1 trial per $200 spent.

My software has two prices… $97/ mo for basic features and $297/ mo for all features. I guarantee you that people will upgrade so I won’t need 7 months to reach $10,000… It’s more like 3 months, and that’s IF no one signs up through my social media.

I hate that I can’t get into even more granular details about this but newsletters aren’t meant to be 5,000 words.

So for today I’ll leave you with this.

If you’ve liked any of what I’ve said and love the idea of promoting software without having to do the hard work of making it, supporting it, managing it, improving it… I’ve got something kinda special for you.

I’m looking for 150 people that I’m going to allow to promote MY software (Wealthery Connect), but THEY keep the recurring income from it. You’d be promoting it as if you were an affiliate but instead of getting 50%, you get 100%.

This is CRUCIAL, as I mentioned before, for growing a business from scratch… keeping as much of the money from the promotions as possible so you can continue to feed the machine.

If you think it’s your turn to make something happen and to serve people… you’re not afraid to step into a completely new definition of yourself and want to do something powerful and long term… and you’re ready to make 2025 a HUGE year by getting in on something that is trending up quickly…

Send Us An Email Telling Us You’re Interested to [email protected]
(Please include a bit about your experience and what you’re looking to achieve… either myself or someone from my team will reach out to you if you give us enough information)

We’re building REAL legacy on this one… I can’t wait!

See you at the top,

Travis Stephenson

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