How I Get Meta Ads To Pay For My 5-Star Vacations

I make no secret about the fact that I LOVE spending money on ads. I have a different mindset to most, and hopefully I can impart some of that on you today… but while most people are begging for “cheaper” and “free”, I build my businesses in a reverse mindset.

See here’s what I know.

In order to grow a business YOU HAVE TO SPEND SOMETHING.

We have two choices of what we can spend, virtually in any transaction.

We can either spend our TIME… or our MONEY.

Because money is so “important” we end up thinking of it as wildly scarce and we are raised being told to “save” and to hold on to this precious resource, but no one tells you that if you are scarce with money, you will end up having to spend your TIME to acquire things.

In business this is sadly even more of an issue. To make money, especially when you are starting out, you are going to spend your TIME (making content, sending DMs, reaching out to people, cultivating a group, etc) or… you can try to reverse the arbitrage game of PAID ADS.

Yes… Spending money to make money. It’s the ultimate leverage and for SOME REASON every time I tell people I spend $10,000/ day on Meta ads, they look at me like I have 2 heads.

So let me break it down for you and share exactly how I just had Meta pay for TWO different 5 start luxury vacations (and this is after they bought me round trip, first class flights around the world) and how you can do it too!

First things first, we need to understand that our TIME is more precious than our MONEY. If someone offered you $10M and said you would wake up tomorrow at 85 years old you wouldn’t take the deal…

So stop treating your time like it’s less valuable more less scarce than your money. That’s a limited belief mindset thing that we have to shake.

Next… we want to turn our MONEY into more money so we are going to have to find leverage.

For me, obviously, I create digital products. They are HIGHLY leveraged and work in virtually any niche.

I was just talking to one of our members and he sent me this yesterday. 3 months ago this guy had no digital product, never created one, didn’t know where to start…

Now he’s making $400/ day selling digital information and he uses the same technique I do.

He doesn’t waste his time trying to make dance videos and trying to catch a trend.

WE PAY FACEBOOK TO SHOW OUR CONTENT TO PEOPLE THAT WANT TO BUY.

The simple of this is… you want to create a system that allows you to SPEND $100 but make, at least $100 back. This is victory number 1… if we can spend money and make it back we are building a buyers list for free.

That’s exactly what a “Buyer Loop” is… this is the core system I teach for selling online. Now, if you can break even, it’s logical to think you could improve on your offer and make better ads and then when you spend $100 you make $120…

Now you are in an arbitrage where the more you spend, the more you make.

No one is going to get rich making $20 a day… but you would do REALLY well if you made that every hour.

This is where things get good… I create a BuyerLoop and I go to Facebook and give them a budget to work with. Most people start at $50/ day but I start around $300 because I like making things move quickly.

You give Facebook $300/ day and say “Find me buyers” and they do… especially now with their latest update, their algorithm is better than ever.

So now they are finding me buyers and while I spend $300 I typically makes $400+ the same day.

So we start increasing spend.

At this point we spend between $2,000-$10,000 PER DAY on Facebook ads driving sales to our offers.

As you can see, this year, we’ve spent around $1.2M since March 6th… here’s where things get fun.

YES I made a profit from that spend… but here’s the best part.

I used credit cards the entire way… Specifically I used 2 different cards.

Card #1 - American Express GOLD Card. This card gives you 4x the points for every dollar spent on advertisements. So if I spend $100… I get 400 points. As you can imagine, that ads up quickly. BUT the catch here is that you only get that for the first $150k you spend on that particular thing. So you are capped at 600,000 points basically.

So then I switch to

Card #2 - Chase Sapphire Business. This is the big one. 3x points on all media spending with no cap. Your only cap here is your monthly limit… BUT you can pay your balance and the limit starts over. Since I’m spending $10,000/ day, I’ll also pay off $20-40k of that every 3-4 days. So I basically have an unlimited ability to get points.

So to quickly recap here… and then I’ll tell you the insane trips we got for FREE.

You create a Buyer Loop which allows you to leverage your MONEY to make you more money instead of your time… and since you aren’t spending your time as your main lever you can put that elsewhere… like, into things you like and enjoy.

Once you build your buyer loop you give Facebook a budget and an objective to find you more buyers.

You tweak things, get things working better, and now you’re profitable. So you have a business making money AND you have leverage.

You increase ad spend, which gets you an insane amount of points WHILE you generate profit AND reduces the amount of time you have to spend making content to grow.

We have a winner!

So after letting my points stack up for a month or 2 I had like 3 million points and this is how I used them.

Chase has a booking engine that SOMETIMES gives you 2x the value for your points. So I decided to use that and we booked two insane hotels.

1 - We are going to stay at the Montage in Deer Valley and do some skiing. This trip WOULD have cost me $25,000 just for the hotel (5 nights in a $5,000/ night room). Normally that’s 2,500,000 points.. but because of Chases 2x point bonus I got the room for 1,250,000 points. I earned those points in one month. We are going to a PRIME hotel in peak season… without points I would NEVER have booked this place. (Montage has a kids club which is amazing)

2 - Montage in Cabos San Lucas… Another $18,000 trip that didn’t cost me a single penny. 1,800,000 points USUALLY but because the points bonus it was 900,000. Again, another trip we WOULD NOT HAVE TAKEN without points.

I couldn’t wrap my head around paying $25k and $18k for taking 10 days of trips… but it’s just points so it literally cost me NOTHING.

Moral of the story… SPEND YOUR MONEY TO MAKE MONEY, NOT YOUR TIME.

If you spend your time to make money, you’ll never have freedom… money is not scarce, if you can find some value to share with the world they will pay for it… and with the internet you can share that value 10’s of thousands of times without leaving your house.

If you want to see how we do all of this - WATCH THIS REPLAY - before I pull it down.

That explains my ENTIRE Buyer Loop strategy… and I’ll show you have you can get some of my pre built buyer loops IMMEDIATELY.

See you at the top

Travis Stephenson