Legally Steal My Next 7 Figure Business | Part 1 of 4

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Everyone wants to talk about online business and they tell you that you can “start a Tiktok” or “Start an Instagram” and it’ll solve all your problems.

I have to be real honest here… most of these people I’m seeing with big followings on social media are DEAD BROKE! (Someone had to say it). I know this because I know how the business works.

They build up an audience and they promote affiliate products… that only gives them 40% of the revenue most times and there’s nothing recurring and nothing high ticket. So now… if they don’t continue to make sales they are broke next week. They make $10,000 in a week and spend it all thinking that it’ll never end. They upgrade their house, their car, their clothes, they start to “show off” on social to make themselves look like they are rich.

Don’t be fooled… time is the great equalizer. We see these people come and go every week because they aren’t following sound principles of business.

In this 4 part series I’m going to help you avoid all of that by giving you the REAL insight as to what process I’ll be taking to build my next venture. My goal is to help you avoid the headache of putting in a ton of work just to find out that you won’t go viral like you were told… or that you won’t make endless amounts of money posting selfies…

It’s time to get real and to be honest, I know that isn’t sexy. In fact I know that just by saying all of this I’ll lose around 50% of my readers because (sadly) you really only want some sexy “overnight success story” type of information.

I’m here to provide the real information you’d need to build stable, reliable, and predictable sales for your online business.

My next business won’t actually be a new business. It’s basically just giving my existing business a paint job that will attract more people to it.

As you know, I run a business called “Wealthery” which is a platform I created in hopes of teaching people how to create Wealth. In order to do that, at least in my opinion, you need to “accumulate things that you find valuable”.

To me, time and experiences are the most valuable thing we have in life… not money.

I had a realization in my late early 30’s where I realized that money shouldn’t be the only thing I pursue. I need a life during that pursuit… a life I can look back on with admiration and enjoyment instead of regret.

However… you need money right?

So Wealthery was my way of showing the world you CAN build a business WHILE living a good life and building relationships and managing your health at the same time. I actually drew this little work of art to depict what Wealthery meant.

The H is Health… R is Relationships… W is Wealth.

I wanted to help people build a bigger GREEN area in that circle… I think that could lead to a happier life and that’s a meaningful pursuit for me.

To do that, I need to help people create a business that allows them to grow this business without sacrificing their health and without sacrificing relationships. You shouldn’t have to. I mean heck, I think I’ve done a pretty good job of it.

Are there times that I neglect my health or friends in pursuit of a short term goal in my business? Of course! But I always come back.

All of that is to tell you that my focus in Wealthery is to help people build a profitable business that allows them to spend more time doing what they love.

Which is why we created Wealthery Connect, our “all-in-one” marketing engine. If you’re going to build an online business you’re going to need a platform to send emails from, and to build websites and funnels… that’s just at minimum.

Wealthery Connect does EVERYTHING a digital marketer would need to do all in one place, saving them money (not having to invest in 10 different tools) and saving them TONS of effort and headache (not having to figure out how to get all 10 tools to talk to eachother).

So now my mission is to get people using Wealthery Connect. That’s my business.

We sell two memberships… $97/ mo (unlimited subscribers, but some of our features are removed) and $297/ mo (all features, unlimited subscribers).

Both prices are insanely cheap and more than fair and my aim is to get as many people using our tool as I can.

I don’t set income goals, but let’s assume for a second that we did set a goal for $1,000,000 in this business. We aim for that mythical “7 figures”.

I would need to create $83,333/ mo.

In my experience it’s much easier to hit that number if you focus on recurring income vs. one time income. This is where MOST entrepreneurs screw up. They build a one time sale business that requires them to CONSTANTLY pitch new things, create new products, and stress about coming up with new ideas.

I’d rather put all my effort into one thing, sell that consistently, and get people to pay me monthly for it.

To generate $83,333/ mo I would need 280 people paying $297/ mo. So in my mind, with this series… that’s what I’m going to aim to do.

When you say 280 out loud… it doesn’t sound like that many people. My software is literally a NO BRAINER for almost anyone in the marketing field… it replaces EVERY other piece of tech someone might be using in their business and will save them money.

Seems like it’ll be easy right?

No… likely it won’t be to start. Unless I can find a good angle… and this is something I’m VERY good at.

I’ve found that software typically doesn’t sell just by having a website that shows off all of your features. That’s why I’ve really never had a “home page” like most companies traditionally run.

I build everything I sell into offers. I give people a REASON to use my software. This is actually a REALLY valuable lesson in something I call the “Problem Solving Matrix”.

The Problem Solving Matrix is below… it represent the four “quadtrants” that your audience is in at all times as far as needing your solution to their problem. We start at Absent, and we have to get people to “Active”.

Absent - They don’t know they have the specific problem you solve for. So to address these people you need to educate them on the fact that their problem is ACTUALLY caused by XYZ. (Example. Someone wants to grow a garden but can’t. You inform them that the reason most people fail is because they don’t [insert your solution here].) They didn’t know they had THAT particular problem… but now they do.

Avoidance - They know they have that problem, but they are avoiding the solution because they believe it will take a lot of effort to solve it, or a lot of time. You now make content and ad material to explain to them that this doesn’t take a lot of effort or time.

Acceptance - They have accepted that they have a problem, they know there is a solution that doesn’t take a lot of time or effort… and if the RIGHT solution came along they may get it. It’s actually not terribly complicated to get someone from this phase to the next. They are basically “window shopping” already. This is where you make content and ad material related to feature/ benefit of your product to highlight that your product is the solution to their problem.

Active - They are seeking a solution for their problem right now and they are ready to buy something. When they are here you better hope the previous steps paid off and that your new content and ad material showcasing your happy customers is going to pull them in.

That problem solving matrix is a hugely helpful thing to have on hand when it comes to making content, writing newsletters, making ads, etc. because it gives you something to make your content about that will move them closer to buying from you.

But how does this address my angle?

Well, it actually creates it for me because I know the biggest market is the portion that is in the “Absent” stage. They know they want to make money online, but they don’t know what’s stopping them… so I want to create something low ticket they can purchase from me that will give them a gameplan.

Part of that gameplan is…. you guessed it… to get access to a marketing automation tool that can help them pull it all together.

My $27 is solving the problem they have RIGHT NOW (lack of information) but it’s creating a new problem (Lack of tools). If was to teach someone how to mine gold, the FIRST THING I would teach them is where the gold is. I can’t sell someone a shovel if they don’t believe there is gold.

So my “angle” for this new business will be to lead with education that will get them moving on an approach to build their business. This way they are educated enough to pursue getting a marketing software (Wealthery Connect) to make it all happen.

That’s it for Part 1 of this 4 part series. In part 2 I plan to share the actual overview of how I structure my funnel, how I plan to get traffic, and how I’ll actually be pulling in other people to promote this for me!

If you think anyone you know may enjoy our newsletter, I’d love for you to invite them!

Otherwise… I’ll see you all Sunday with our regularly scheduled newsletters.

Thank you as always - See you at the top,

Travis Stephenson
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