POV: You Made $200k In A Single Day From WHAT!?

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This is the BEST WAY to pull in more revenue, without having to create a new product or find another miracle great offer. I call this idea “Turbo Boosts” and I’ve been using them to make multiple 7 figures per year for over a decade. Whether you’re looking to utilize existing leads or cold traffic, the idea is to create a new, irresistible opportunity that drives urgency and gets your prospects excited.

In my business, I’ve found that leveraging alternative funnel types is the secret weapon for these short-term boosts. But here’s the key: not everyone engages with the same type of funnel. You need to hit them from multiple angles, across different platforms, using what I call their "Marketing Love Language."

This newsletter will break down some of my favorite funnels, real results I’ve seen, and how to build a sales engine that brings in recurring revenue while setting the stage for these "turbo boosts" that can generate life-changing income.

🛠 The Funnels That Fuel My Business

It’s worth noting, my MAIN ENGINE funnels are always low ticket front end product. ALWAYS. Without exception. The best way to acquire buyers is with something low end on the first purchase. Once I’ve built my audience and my email list, these other funnels come into play. There’s a big issue out there today of people thinking they need to use ONE FUNNEL for their entire business. As though “one funnel” is the kind of them all and I completely disagree with this.

Each funnel should be used at a different stage of the process. I have found that the best funnel to use when introducing yourself to a new prospect, is a low ticket one time transaction… THEN you move to the ones we’ll cover now.

1. Webinars: Building Trust and Selling High Ticket
   In July 2023, I ran a webinar that pulled in over $200,000 in sales in a single day. How? By selling a $2,997 per year product. The secret wasn’t magic—it was trust. I had already spent time building trust with my audience, so when they showed up for the webinar, they were ready to buy. But then I spent 2 hours covering my topic in more depth and giving them a change to join on a great deal.

Why do webinars work?

• Webinars give you time to connect with your audience.

• High engagement leads to high conversion.

• You build trust quickly by delivering value in real-time.

Downside of webinars?

• If you are using them as a front end funnel, you’ll get VERY low attendance. Attending a webinar is a big commitment.

• They can be complicated to create.

• You HAVE TO sell a high ticket product to make them work financially.

A webinar is like sitting across the table from your prospect for an hour or two. When done right, they walk away feeling confident about your offer, because you’ve proven that your product can deliver results.

💡 Pro Tip: If you want to sell high-ticket offers, spend time building trust before the webinar. That’s what makes it possible to pitch bigger offers without hitting resistance.

2. 3 to 5-Day Launch Funnels: Educate to Sell
   Sometimes, the biggest hurdle to a sale isn’t skepticism—it’s ignorance. If your prospects don’t understand what your product can do, they won’t buy. That’s why I love multi-day launch funnels. These allow you to educate your audience over several days, getting them excited about what’s possible before they even see the price tag.

One of my favorite launches was when I was running a Facebook Messenger automation software. No one really understood how powerful Messenger automation could be, so I hosted a 5-day training to break it all down. Each day, I showed new ways the tool could be used to solve real-world problems.

On Day 5, I sold access to a $100 training that came with a call from our team to discuss using the software. The result? Multiple six figures in revenue—all because people were educated and ready to buy.

💡 Pro Tip: Think of these launches as “mini-courses” that leave your audience saying, “I didn’t realize how much I needed this!”

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3. Paid Challenges: The Low-Ticket Onramp
   Let’s be real: not everyone is ready to drop thousands of dollars on your product. That’s where paid challenges or short training series come in. These are usually low-priced offers that give people a taste of what you can offer, without overwhelming them.

One of my best-performing products ever was a $97 training that generated over $1.8 million just in front-end sales. That’s right—$1.8 million from a $97 product. Why did it work?

• It was short and actionable—people love quick wins.

• It gave participants a chance to get to know me and trust me.

• It provided value upfront, without the heavy commitment of a long course.

If you already have a smaller product you promote regularly—say, a $27 product—you can supercharge your audience engagement by offering a quarterly paid challenge. Think of it as the fast-track version of your regular product, designed to give results in a fraction of the time.

💡 Pro Tip: Use these challenges strategically—quarterly works great. Not only do they bring in extra income, but they also reactivate cold leads who might not respond to other funnels.

💖 The Power of Marketing Love Languages

Here’s where most marketers go wrong: they assume their audience will respond to the same funnel every time. But just like everyone has different love languages, your audience has different marketing love languages, too.

Some people respond to webinars. Others love email campaigns. Some will never open an email but will sign up for a paid challenge the minute they see an Instagram ad. The point is, the more diverse your funnel strategies, the more people you’ll engage—and the more ways you’ll turn leads into customers.

Reaching the same people through different channels can also reactivate leads who’ve gone cold. Maybe they missed your last email series, but they’ll attend your next webinar. Maybe they ignored your webinar invite, but a paid challenge grabs their attention.

The more angles you use, the more opportunities you create to meet people where they are.

🔄 Build Your Engine—Then Turbo Boost It

If you want to see consistent revenue, you need to build a main engine—a primary funnel that drives traffic into your business at or near break-even. Once you have that engine running, you can layer on these turbo boost funnels (webinars, challenges, launch series) throughout the year to drive additional sales.

I like to recommend setting up quarterly events to complement your core offer. If you do four of these per year, you’ll likely find that half of your income comes from these short-term events.

Here’s the truth: The first sale isn’t where the money is. The real money comes from following up with your audience and offering new short-term opportunities that speak to their love language.

🎯 Action Steps to Take Now

1. Get your main engine running. This is your primary funnel that sells a product and builds your audience at the same time. Learn Our Exact Strategy With My 14 Day PaidCreators Curriculum!

2. Plan your yearly schedule. Map out four short-term funnels—like webinars or paid challenges—that can serve as turbo boosts throughout the year.

3. Experiment with new love languages. Not every funnel will resonate with every audience member. The more channels you explore, the more people you’ll convert.

💥 Final Thoughts

Funnels are like love languages for your audience. Some people want the high-touch intimacy of a webinar, while others want the fast-paced action of a paid challenge. The more variety you offer, the more you’ll grow your audience, deepen trust, and unlock new revenue streams.

But DO NOT BOTHER Making multiple funnels until you have one generating you leads. Your FIRST FOCUS has to be a low ticket funnel to build up trust through a simple and low risk transaction, then these turbo boosts can do their jobs of bringing in a lot of revenue.

If you want to build a business that doesn’t just survive but thrives, it’s time to stop relying on one strategy. Build your main engine, diversify your funnels, and turbo-boost your income with short-term events that drive urgency and excitement.

Hopefully this helps as you go into thinking about the end of your year. This is the PERFECT TIME to start putting together a Black Friday offer. We’ll be teaching our community members a great way to capitalize on Black Friday using our strategies, so if you’re in our paid community… pay close attention.

Good luck!

Travis Stephenson