This cost me 1,089,064.38... and you can have it free

Have you ever seen people online selling digital products for less than $100 and wondered “how are these people even making money?”

It's not because they're being generous. It's because they understand something the average person will miss:

Buyer momentum is the secret weapon of 7-figure digital product creators, and is CRUCIAL to success in 2025.

After spending $1,089,064.38 on Facebook ads in the last 12 months testing multiple price points and having major success with one of them, I've discovered a system that completely changed my business:

1. Create a low-ticket "15-Minute Transformation" product (Using our AI Prompt you can do this in 60 minutes)

2. Use it to build massive “buyer momentum”

3. Let Facebook's algorithm do the heavy lifting

Today, I'm breaking down exactly how this system works and why it's so powerful.

Let's dive in...

Why Buyer Momentum Matters More Than Anything Else

Here's what most people get wrong about building a digital business… ESPECIALLY when (like me) you have no organic following and you’re starting with Facebook advertising to get sales.

They try to sell expensive products to cold traffic, get terrible results, then declare "Facebook ads don't work."

Or even better, they try to start a “store” and they pick random products and test them with ads and think “these ads don’t work” when in reality it’s the cheap products you’re trying to sell.

But here's the truth: Facebook's algorithm is incredibly powerful at finding buyers... if you give it enough data.

Think about it like this:

When you tell Facebook "find me buyers," it needs to know what a buyer looks like. The more purchase events you generate through your pixel, the smarter the algorithm gets.

• 10 buyers = Facebook has a vague idea
• 100 buyers = Facebook gets much better
• 1,000 buyers = Facebook becomes a buyer-finding machine

The problem? Getting 1,000 people to buy a $997 product is nearly impossible which will lower the “pixel momentum”.

The solution? Create a product so affordable that buying it is a no-brainer. Lowest price you can… lowering your price will actually make you more money, if you listen to the rest of this.

Let’s use this image below to showcase the “Quit Smoking” niche. Let’s imagine you created a Quit Smoking in 3 days product (I did this, it was fun.. it took me 1 hour). When you go to target people who want to “quit smoking” on Facebook this circle represents everyone in that interest.

Inside of that audience you’re going to have a mixture of the different circles. Some people are contemplating quitting but not actively, some are currently attempting to quit, some are actively seeking a solution…

So we need to keep that in mind when we market our product and make it INSANELY EASY to consume and buy it. No decision fatigue in their way.

The 15-Minute Transformation Method

This is where the magic happens. Instead of trying to create some insane course that had 100 modules in it and promised to be the best program ever… just sell them a solution they can use and implement IMMEDIATELY and charge way less for it.

Cheap products that provide a quick result are like a cheat code and you can make them with AI right now…

They solve three critical problems:

1. The Time Problem: Nobody has time for complex courses nor wants to spend days trying to learn something these days.

2. The Trust Problem: New customers aren't ready to invest heavily. It takes a LOT MORE TIME to get someone to trust you enough to give you $997 than it does to get someone to give you $17 right?

3. The Value Problem: People want results, not information. People buy TRANSFORMATION. With AI… we can create products that give people transformation in less than an hour which is pretty wild.

Here's how to create your own 15-Minute Transformation product:

Step 1: Choose Your Transformation

The key is focusing on ONE specific transformation your audience wants. Not 10 different things. ONE thing they can achieve quickly.

Examples:
• "The 15-Minute Perfect Bedtime Routine" (Parenting)
• "Reset Your Metabolism in 15 Minutes a Day" (Health)
• "Quit Smoking With Our 6 Step, 3 Day Framework To Eliminate Cravings" (Health)

Step 2: Use the PERC Framework

We organize our products using my PERC framework, and this is what guarantees they get a transformation.

This is the exact framework I use to create transformation-focused products:

• Plan: What's the core transformation?
• Eliminate: What should the person STOP doing that is hurting their results currently?
• Replace: What should they START doing instead?
• Create: What new habits will this form?

For example, in a parenting product:
• Eliminate: Stop yelling at bedtime
• Replace: Use the whisper technique instead
• Create: New bedtime routine that reduces stress

This framework works in ANY niche because it focuses on transformation, not information. Imagine giving people a product filled with action items just like that… for less than they spend on Netflix each month.

As you can imagine, it’d be easy to get some buyers rolling in.

Step 3: Create Your Sales System

I’m currently using AI to help me create these transformational products in niches that are underserved and confused.

Quit Smoking is a great example. It’s set to be a $60Billion industry per year in 5 years and that’s going to double from where it is currently. Means it’s a BOOMING industry and most people don’t have a good and QUICK way to figure out how to quit.

I made one… (and yes, I used to smoke and quit so I can speak from experience)

Now it’s time to create a sales page, and I did that too! Have a look at this…

Imagine this? I was able to build a product and a sales page with a sales video in less than 2 full hours thanks to AI and my “paint by numbers” style templates.

It’s kinda crazy when you think about it.

It’s Time To Start The Money Printer…

When you sell a $27 product that delivers a quick transformation:

1. Your conversion rates skyrocket (it's an easy "yes")

2. Your pixel gets flooded with buyer data

3. Facebook gets better at finding more buyers

4. Your cost per acquisition drops dramatically

5. You build a list of BUYERS (not freebie-seekers)

Let me show you the math:

Scenario A: Selling a $997 course
• $100/day ad spend
• 1% conversion rate = 1 sale per 100 clicks
• $100 cost per acquisition
• $997 revenue
• $897 profit

Sounds good, right? But here's the problem: these numbers are basically impossible to get. You will NEVER get 1 sale per 100 clicks and you’ll likely pay $6-8/ click. The people who use this model have a lot of “Float” which is money they spend and have to float before profiting. I don’t like the long game when I can play a shorter game.

Scenario B: Selling a $27 product
• $100/day ad spend
• 5% conversion rate = 5 sales per 100 clicks
• $20 cost per acquisition
• $135 front-end revenue
• $35 profit

But that's just the beginning. Now you have:
• 5 buyers (not leads, BUYERS)
• Pixel data from 5 purchase events
• The ability to retarget these buyers with higher-ticket offers
• All of my upsells and high ticket is now straight profit
• A Facebook algorithm that's learning who your buyers are

After 30 days, you have 150 buyers, Facebook knows exactly who buys from you, and your pixel momentum is building exponentially.

Real-World Example: My $6M PDF

This isn't theory. I used this exact system to generate over $6M in 18 months from a simple 27-page PDF.

I sold a pdf with a 1 time training event that was $97 one time… easy for most people to say yes to. So I started running a simple ad and, as you can see, a year later we spent a LOT OF MONEY

The front-end product wasn't where I made most of my money. It was the upsells, the recurring revenue, and the high-ticket offers that came after.

I didn’t want the $97 sale… I wanted the thousands of $49/ mo sales I was getting… I wanted the hundreds of $297/ mo members we got to our software. I wanted the flood of potential coaching customers and hundreds of people joining our high ticket programs.

But none of that would have been possible without the buyer momentum from my low-ticket front end.

Now all that’s left is to start creating your product… I’m going to be releasing my Extraction Prompt soon which will allow you to leverage AI to do all of this!

If you want me to send you a link when we release it this week, just reply back to this email and I’ll make sure you get it!

The prompt will walk you through creating a digital product in less than 60 minutes from the time you start it… it’s unlike ANYTHING I’ve ever seen before and basically allows you to steal ALL of my 15 years of experience thanks to AI.

This is going to change lives… LET’S GO!

See you at the top,

Travis Stephenson

P.S. I actually had AI help me with this newsletter using my FAVORITE new AI tool - GetPoppy.

I held a Zoom call 2 weeks ago where I spoke about this very topic on my free weekly training sessions… I took the transcription of that and I had it create a newsletter topic for me and an outline of the sections I could cover… Then I had it reference my transcription for creating this. You can see an example below.

I uploaded my funnel images, my actual funnel page, testimonials and transcripts and now I can have it write emails for me, ads, you name it… all based on this concept.

If you know how to leverage AI you can do anything… It’s absolutely INSANE what you can do and how quickly we can move now. I HIGHLY Suggest trying GetPoppy if you are looking for a good AI system because you get to teach it what you want.

I’ll cover WAY more on what I’m using it for soon!