Use These 3 Techniques To Make 7 Figures Doing What You Love

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For years, I have watched people try to sell digital products, only to get stuck at the same roadblocks:

❌ “I don’t have an audience.”
❌ “I don’t know what to teach.”
❌ “I’m not an expert.”

I get it. Creating an online business seems complicated when you’re looking at courses, coaching, memberships, and everything else people try to sell you.

But here’s what nobody tells you…

You don’t need a massive audience. You don’t need a fancy webinar funnel. You don’t even have to spend hours making boring training videos.

What you need is a PaidMasterclass… let me explain

A PaidMasterclass is a single, focused training designed to get your audience a result—quickly.

Not a 10-hour course.
Not some bloated program filled with useless PDFs.
Just a one-time, deep-dive session that gives people exactly what they need.

Imagine that you are trying to build a shed. You could try to build the shed on your own and likely fail 100x and build a shed that falls over tomorrow, OR you could buy someone else’s plans and just copy what they did. You’d happily pay $100+ for the right plans to ensure that your effort doesn’t all go to waste.

Well… maybe you can be the one creating the plans? This applies to just about every idea and industry on the plant.

These PaidMasterclass’s are easy and quickly to create, geared towards helping someone with minimal time spent in the weeds.

The big message here is that you do NOT need to be an expert to build a PaidMasterclass. This isn’t a course. This isn’t you saying “look how awesome I am, I’ll teach you to be awesome like me”. This is you reaching out your hand to someone trying to climb out of a hole and saying “I’ll help you get out of the hole”.

I believe there are 3 ways to create a digital product that would allow ANYONE of any background to build a 7 figure digital business…

The 3 Types of PaidMasterclass Creators

No matter your background, how much experience you have, or how many followers you have… you can build a highly profitable digital business by following these three outlines below.

The online education market is BOOMING and when I tell people that they usually respond the same way “I know, but I don’t have the expertise to create an online course”. This is when I get to open up a can of “Oh you didn’t know!?” on them.

You didn’t know that you don’t need to be an expert? You didn’t know that you can create millions without creating a single “training video”? You didn’t know that people will pay you to be their GUIDE and not their guru?

And then their ears perk up and they say… “Tell me more”

If you’re looking to build a digital product online you can do it in the following 3 categories.

👇 Read them and figure out where you belong.

1. The Expert (You Teach What You Know)

This is the most common way people think about creating a digital product. If you’ve achieved something—even if it’s just losing 15 lbs, launching a business, or improving your productivity—you can teach it.

People will pay for the shortcut.

🔹 Lost 50 lbs and kept it off? Teach your method.
🔹 Built a side hustle that pays your rent? Break it down step-by-step.
🔹 Know how to write emails that sell? Show others how.
🔹 Figured out how to get better sleep? Time to make a product!

The biggest mistake people make? Thinking they aren’t qualified.

I can’t tell you how many times I’ve seen people overthink this when they already have something valuable to share. You think, naturally, if you aren’t a doctor you can’t help people get healthy. You think if you’re aren’t a PhD in sleep, that you can’t help people sleep better.

That is an outdated way of thinking and it’s time for you to join 2025.

If you’ve solved a problem for yourself, you can help someone else solve it faster. That’s all an Expert needs to do. I’d imagine MOST people fit into this category and don’t know it. If you absolutely don’t fit into this category… move to the next.

2. The Curator (You Build A Knowledge Journey for Others)

Some of the biggest brands in the world are Curators—they don’t create content, they collect it.

Think about Airbnb, Masterclass, even TED Talks. They don’t create the content… they organize it and make BILLIONS of dollars doing it.

And the best part? YOU don’t have to be the expert.

🔹 Interview 5-10 industry pros and package it as a PaidMasterclass
🔹 Take the best strategies from different books or experts and turn it into a training
🔹 Gather real-world case studies and present them in a structured way

Our society has access to ENDLESS amounts of information, and now there is value in curating that information. If I was looking to raise my testosterone I could find 1,000 different articles that give me advice, an endless list of Youtube videos, millions of “pros” that would be willing to give me advice… what if you researched all of these methods and created a program that brought the best advice out there and pulled it together.

You spend 30…40…60 hours gaining knowledge on a topic, you try different things… and then you provide insight as to what you learned.

Now you can sell that curated content to millions.

You don’t need to have all the answers.
You just need to ask the right questions.

We teach people, in our Mastermind, how to build these first two PaidMasterclass strategies based on what fits them. Maybe your product is a hybrid of your advice and the advice of others.

There’s no “one size” fits all solution. You just need to get your mind thinking like a creator.

The best way to start here is to choose the niche you want to go into, and then start inviting other people to be interviewed. Get a list of 10 people you’d like to interview, and just interview them for 1+ hours.

Take what you learn from those interviews and package them into a course that helps someone with a specific outcome.

Let’s hop into an example:

Problem: Most people suffer from poor sleep, which affects every aspect of their life.
Your Solution: You’ve studied sleep and added some sleep hygiene into your routine that has you sleeping better.
Your Method: You’re going to interview 10 sleep experts. These could be scientists that released sleep studies and talking to them about what they found, this could be hormone specialists that know the link between sleep and hormones, this could be a blue light blocking company who knows the affects of blue light on sleep.

You interview the people in your list and after 5-10 interviews you have a great list of advice for improving sleep, straight from the sources, and you can add in your experience to boot.

3. The Connector (You Match People to Solutions)

One of the most under rated way to make money is just connecting the right people together.

Some people don’t need a course. They just need an introduction.

🔹 Know a bunch of video editors? Match them with YouTubers who need help.
🔹 Have access to top business coaches? Create a PaidMasterclass that helps clients find the right coach.
🔹 Run a community of freelancers? Show them how to get clients—and connect them with businesses who need work done.

I had a friend who sold a video editing course. The course made him some money, but his real payday came when he started connecting editors with clients instead.

He turned into the guy who helped creators hire the right people.

And guess what? He made way more money doing that than selling a $97 course.

If you’re great at networking, this might be your lane. Build up an audience of people in a space that need intro’s to other people.

One of the biggest avenues for disruption here would be to niche down in local business and become a match maker for agencies. Imagine if you started working with Plastic Surgeons in some capacity. You just provided them free value and you built up a network of 2,000 plastic surgeons who subscribe to your newsletter about marketing trends in their niche.

I know, for a fact, you would have thousands of agencies that help Plastic Surgeons willing to pay you very well for any referrals you send them.

Which One Are You?

One of these three types fits you. Once you figure that out, creating a PaidMasterclass becomes ridiculously easy.

This is the simplest way to create and sell your own digital product—without needing a giant audience, months of content, or some overcomplicated funnel.

This concept is just PART of what I am covering in my new book, The Experience Engine, which will dive deep into what I did to create an “engine” that lead to over $6M in sales in 18 months for my digital business.

I’ve spent weeks outlining everything I did from creating a product to figuring out how to sell it using multiple different traffic sources that allowed me to run that business while traveling the world.

I am going to be releasing the book soon… and in light of that I’d love your feedback below before you leave!

That’s it for this week, I’ll see you next week!

Travis Stephenson

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