Use These 4 Pillars To Make Every Promotion More Successful

I’ve been blessed in my online career to generate well over $25,000,000 in sales online to my, or other peoples products and I can attribute MOST of that success to the 4 pillars I’m going to give you today. It doesn’t matter if you’re selling low ticket, high ticket, affiliate offers, agency… whatever you got.. it’ll sell more with these 4 pillars.

Let me be clear: Install these 4 pillars and WHATEVER you sell will make your business more money. In fact, if you’re struggling with getting people to buy, it’s probably because you’re missing at least one of these pillars. I taught this concept live to my PaidCreators Community (which you can always join here… if you’re ready for that next level)

But first, let’s talk about the harsh truth of selling that makes these 4 pillars so powerful/ useful/ necessary: It takes 8-12 touchpoints before most people even think about buying from you. If you post about your offer once, you’re only hitting the bare minimum to get noticed. From my experience, if you miss Pillar 1 and only tell people about your product one time you will get less than 1% of your total engaged audience to buy which will LOOK like a failed promo. You have to show up in your audience’s inbox, on their feed, and even in their DMs—consistently. The more times they see you, the more likely they are to convert.

You MAY think you’re being “annoying” but in reality you’re being relevant. Stop apologizing for building your dream. Speaking of building your dream… let’s break down my 4 pillars and make you more money.

The 4 Pillars Breakdown

1. Pre Launch (Lead In Phase) – Build Anticipation and Tease Your Offer

Before you even think about hitting the “Go Live” button, you need to set the stage. This is where you subtly (or not so subtly) let your audience know something is coming. Think of it like creating a trailer for a movie. You’re not revealing the whole plot, but you’re dropping enough hints to get people curious.

Think about every sale you’ve ever participated in… I’d guarantee you all of them were pre launched and then when they actually launched you were excited and bought. If they hadn’t told you they were coming, it’s likely you wouldn’t have bought.

What to do during Pre Launch:

• Friend Requests and DMs: Grow your network. If you have a small audience, this is where you focus on expanding it. Send friend requests, answer questions, and engage with people in your niche.

• Social Media Teasers: Start making subtle posts 2-3 times a week about what you’re working on. This could be behind-the-scenes content, polls, or questions that highlight the problem your offer solves.

• Create Leads: Use freebies, opt-ins, or challenges to start gathering email addresses. People who sign up for your free stuff are already one foot in the door.

• Run Ads: You can create REALLY simple ads that will generate a notification list so that when the offer is live they get notified.

By the time you’re ready to launch, your audience should be thinking, “Finally, it’s here!” — not, “Wait, what is this?”

PLEASE… if you don’t pay attention to the rest of this make sure you use this stage from now on. While you’re building things, tell people about it.

2. Launch (Main Event) – Shine the Spotlight on Your Offer

This is where you go live and say, “Hey, my thing is here, go get it!” If you’ve done the Pre Launch correctly, your audience is primed and waiting. This step is where many people start their promotions (huge mistake!)—and then they wonder why nobody is biting.

The “launch” phase is the easiest phase. ANYONE can say “hey, I have this… come buy it”… but if you spend time building hype and anticipation, you’re numbers will dramatically improve!

Imagine a clothing store that never tells you there’s a sale until the day of, and then expects you to run in and buy immediately. It’s just not going to happen. You have to prepare your audience for the “Main Event.”

What to do during Launch:

• Announce it everywhere: Emails, social media posts, even stories. Hit all channels.

• Showcase Benefits: This isn’t just about features—paint a picture of how your offer transforms their situation.

• Early-Bird Bonuses: Get people off the fence with limited-time bonuses or discounts.

This is your chance to get your offer in front of the maximum number of eyes. But you’re not done yet…

3. The Replay (Replay Phase) – Repetition, Reminders, and Reframes

A lot of promos fail here. They assume that once they’ve said, “My thing is here,” everyone who’s interested will rush to buy. Nope. Wrong. Only a tiny fraction will buy on the spot. Why? Because most people aren’t ready to make a purchase when you first announce it. Maybe they are driving, maybe they are busy, maybe they had a bad day, maybe their kids are sick, maybe there’s a hurricane, maybe they are at a PTA meeting… life is complicated… make sure your marketing lasts through short term complications.

People need reminders. They need different angles. They need to see you pop up repeatedly to make a decision. This will build consistency and show your audience that whatever you are selling much be legit.

What to do during Replay:

• Use Marketing Love Languages: Reframe your offer in different ways—hit on emotion, logic, urgency, and scarcity. Use testimonials, case studies, and FAQs to address concerns.

• Layer Your Messaging: Run emails, posts, and ads that highlight different benefits each time.

• Resurface Social Proof: Share wins and success stories from others using your product.

Remember: This isn’t being pushy. It’s being persistent. People aren’t ignoring you; they’re busy. Your job is to keep showing up until they have a moment to say, “Yeah, I’m in.”

4. The Close (Close Phase) – Create Urgency and Demand a Decision

This is where the magic happens. Your Close phase should be structured to create urgency. Too many people fumble here. They don’t want to “push” their audience, so they leave the offer open-ended. But the reality is, people need deadlines. Without a deadline, there’s no reason to take action now.

The fact is, as humans, we are all facing decision fatigue. We typically make decisions on things we HAVE TO, and we ignore the decisions that aren’t urgent. So if you can make the decision for your offer urgent, you’ll increase sales.

What to do during Close:

• Create Scarcity: This could be a price increase, a bonus that’s going away, or simply closing the cart. Use what fits your brand.

• Set a Hard Deadline: Make it clear what happens if they miss the close. (“This isn’t coming back at this price, ever.”)

• Use Final Reminders: Countdown timers, “Last Chance” emails, and even direct outreach if necessary.

This is where you push people over the edge. Because most of your sales will come in this phase. People need a reason to take action now, or they’ll put it off and forget.

Why These 4 Pillars Work So Well: 8-12 Touchpoints = More Sales

Each of these phases ensures you’re hitting your audience 8-12 times before asking them to buy. If you only do a Launch post and then stop, you’re essentially showing up at Touchpoint 1 and walking away. No wonder so many entrepreneurs are frustrated with low sales.

Look at anyone around you that you feel is successful, then look at how many times they talk about the thing they are selling. I’d bet it’s more than you talk about what you’re selling right? There you go… consistency matters.

You can’t expect to throw one post out into the abyss and have people lining up to hand you their money. You’ve got to show up consistently, in different ways, and build momentum.

Action Steps for This Week:

1. Create Your Pre Launch Plan: Decide on your teasers. Start engaging in groups and DMs.

2. Map Out Your Launch Content: Email, social media, stories—everywhere.

3. Prepare Your Replay Strategy: Write at least 5 different ways to highlight your offer.

4. Plan Your Close: Choose your scarcity tactic and make a countdown plan.

If you want help with any of these I cover them all in our community. I’ll help you with a simple strategy for pre launching EVERY MONTH, even if it’s the same product. This way you can roll through the 4 pillars every month. This makes your promotional gameplan easy!

Oh… not to mention… I help you actually create a compelling offer you can sell within 10 days (which may be the main reason people join).

None of these 4 pillar matter unless you have a product to sell.. so if you’re ready to make the most out of your experience/ knowledge/ passion and want to start profiting from it. Join Our PaidCreators Community and let’s do it!

Follow these four pillars, and every promotion you run from now on will reach more people, generate more interest, get more sales, and build you a better business!

See you at the top,

Travis Stephenson

P.S. as always… if you enjoy these reads it would mean the world to me if you shared this with just TWO people. You can use the link below, and if you get 2 people to join I’ll send you a pretty epic free gift that will help you create content to attract new customers.