The Smartest Way to Hit 6 or 7 Figures in 2025 (Hint: It’s NOT a Course) | Part 2 of 4

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The best way to create 7 figures online is to create a digital product. No one will argue that, and if they do… they clearly don’t have a digital product.

Margins are the highest you can find, you can run them from anywhere at any time, your customer base is the entire world… That said… you DO NOT want to build a “course”. I think traditional courses are seeing a bit of a slow season. So what can you do to tap into the market and make that good ol’ online money/

The PaidCreator Model, and it’s probably the smartest way to build a 6 or 7-figure business in 2025. Why?

Because it’s not about being “the expert.” It’s about borrowing expertise and trust from people who already have it — and using it to build an evergreen product that makes money, grows your audience, and expands your brand.

And the wild part? It works in any niche.

From spectrum disorder parenting to UGC (user-generated content) creation to indie filmmaking to digital marketing — people in all kinds of “small” niches are quietly building PaidCreator businesses that grow every single week.

This is a part 2 of 4 series, if you missed Part 1 You Can Find It Here

Here’s how it works:

Step 1: Pick a Niche (Yes, Even a Small One)

If you’re thinking, “But my niche is too small…” stop right there.

Small is good. Small wins.

I actually teach people to use a “hybrid” niche. Find a niche where you cover TWO different types of people. So “dads” and “fitness”, or “60 years+” and “finding purpose” or “moms” and “homeschooling”. There’s no limit to the MASSIVE amount to be made when doing this.

Choose a niche you like, enjoy, or MOST IMPORTANTLY are a part of. If you’re looking to create a product for women and you’re a guy… turn back and try again.

Pick your niche. Then move to Step 2.

Step 2: Interview Experts (This Is Where the Magic Happens)

Here’s where people get stuck. They think they need to “be an expert” to make money online.

Nope. You don’t need to be the expert. You just need access to experts.

This is where PaidCreator beats old-school “course creation” every time. Here’s why:

1️⃣ Experts Have Built-In Credibility – People trust the expert more than they trust you (at first). So when you bring them into your product, you borrow their authority. This is how the $2.8Billion business, Masterclass, works. People don’t sign up to their platform to learn from "Masterclass" — they sign up to learn from Serena Williams, Gordon Ramsay, or Martin Scorsese.

2️⃣ Experts Already Have Audiences – This is the real gem of the strategy. When you interview them, you take short clips from the interview (30-second gold nuggets) and send those clips to the expert. Most of the time, they’ll share it on their social media. This means you’ve got people with large, targeted followings sharing your product without you paying a dime in ad spend.

3️⃣ Experts LOVE Exposure – Many experts are thrilled to be featured. You’re giving them content, status, and visibility — and most of them will be happy to share that with their followers.

All you have to do is get a few interviews under your belt. The content you capture from those interviews becomes the foundation of your PaidCreator product.

Step 3: Turn Interviews Into an Evergreen Product

Here’s the part that separates this from “just doing a podcast” (because I know some of you are thinking that).

Podcasts are free. This is not.

A PaidCreator product is a living, breathing “mini-Masterclass” for a specific niche. Think of it as an exclusive, behind-the-scenes vault where people get real, raw, and tactical insights directly from experts.

You’ll:
✅ Package the interviews into episodes or sessions.
✅ Cut short clips from each interview to create "promo content" for social media.
✅ Use those clips to drive subscribers to your email list and buyers to your product.

It’s simple, but not always "easy" — which is why we help our students do it every step of the way. (More on that later.)

Step 4: Tap Into "Audience Hacking" to Get MASSIVE Exposure

Here’s where PaidCreator really starts to scale. Remember those short 30-60 second clips you made from each interview? Here’s the next move:

1️⃣ Send the clips back to the expert you interviewed.
2️⃣ Say, "Hey, I pulled this clip from our interview — feel free to post it if you like."
3️⃣ Wait for them to share it (they almost always do).

Suddenly, your content is being seen by their entire audience.

And if you’re thinking, “Yeah, but what if the expert doesn’t share it?” — I hear you. But here’s the reality: 70-80% of them will. Why wouldn’t they? It’s their face, their expertise, their words in the video. It makes them look good, too.

Every time one of them shares your clips, you get:
📈 More social media followers
📈 More email subscribers
📈 More product sales

All because you’re playing the "borrowed audience" game — which, by the way, is exactly how Masterclass built its empire.

This solves the NUMBER ONE problem online… Not having enough traffic.

Step 5: Stay Consistent (This Is Where the 6 & 7 Figures Come In)

This part is simple: Repeat the process every week.

Most of our students only need 5 hours per week to keep this going. Here’s what those 5 hours look like:
🎙️ 1-2 new interviews each week.
🎥 Pulling 3-5 “golden clip” moments from each interview.
📣 Sending those clips to the people you interviewed.
📈 Watching your social media accounts, newsletter subscribers, and product sales grow.

That’s it. 5 hours a week, and you’re building a digital asset that works for you 24/7.

Why This Beats Course Creation (and Why Courses Are Dying)

Look, nobody wants to buy a $997 course that’s “one and done.” People are over it.

They want something alive, dynamic, and constantly evolving. This is what makes a PaidCreator product different. It’s a living experience — like Netflix, but for your niche. New content, new episodes, and new insights are being added over time.

That’s why our students are able to charge monthly subscriptions or premium one-time fees. It feels alive — not like a static course that people "get around to later" (but never actually do).

Also… when you pull all of this together you make 5-10 sales a day at $97 and you build a recurring monthly community that sells to 30% of people who buy the $97 product. So every day you are building your wealth! I am sure I don’t have to reminder you.. 10 sales at $97 is near $1,000/ day. This gets serious, QUICKLY!

Want Us to Help You Build Your PaidCreator Product?

We’re currently wrapping up enrollment for our 2024 PaidCreator Mastermind. In 2025, we’re raising prices (because frankly, the results speak for themselves).

If you want to see how we help our students build these products, including:
✅ How to choose the right niche (even if you think it’s "too small")
✅ How to land interviews with experts (even if you have no audience)
✅ How to create viral clips from interviews that get shared like wildfire
✅ How to build a 7-figure product step-by-step

…then click here to watch the training before I pull it down.

You’ll see exactly how our Mastermind members are building 6-figure (and in some cases, 7-figure) PaidCreator products.

We don’t just "teach you the theory." We roll up our sleeves and help you:
➡️ Land interviews.
➡️ Cut viral clips.
➡️ Set up the product.
➡️ Customize the entire funnel.

No guessing. No fluff. Just a game plan that works.

Click here to see the PaidCreator Blueprint before it’s gone.

See you at the top,
Travis Stephenson

P.S. If you’re thinking, “But I’m not an expert…” — remember, you don’t need to be. You just need to know how to interview them. We’ll show you exactly how to do that, too.

Click here to get access before we shut it down.

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